ASAYA AT ROSEWOOD DOHA: A NEW ERA OF INTEGRATIVE WELLNESS

Asaya, Qatar’s first-of-its-kind social wellness club, opens its doors—inviting guests to experience holistic wellness and community through a thoughtful and transformative journey

Rosewood Doha officially opens its doors to Asaya, the city’s first-of-its-kind members-only social wellness club dedicated transformation, self-discovery, and the power of community. Asaya is a haven where ancient traditions blend with contemporary wellness practices, thoughtfully designed for members to disconnect, recharge and optimize well-being. Rooted in its Sanskrit meaning “to set an intention for self-change,” Asaya embodies the values of empathy, joy, and authenticity, inviting guests and members to embark on personalized journeys across five interconnected pillars: emotional well-being, physical movement and recovery, skin health and beauty, nutrition, and community.

At the heart of Rosewood Doha, the Asaya Collective introduces a pioneering approach to holistic living. Members gain access to a diverse mix of transformative experiences — from hydrotherapy recovery rituals and immersive sound healing to performance-driven movement classes, advanced skin therapies, and biohacking innovations. Blending ancient wisdom with modern science, Asaya goes beyond traditional wellness to create a dynamic ecosystem that fosters growth, connection, and sustainable self-healing. Every Asaya experience begins with a comprehensive three-stage personalized assessment: a biohacking lifestyle consultation, a Technogym checkup fitness evaluation, and an AI-powered skin health alongside an aromatherapy herbology session. This bespoke approach ensures every guest’s wellness path is uniquely tailored.

Asaya offers a refined menu of holistic and advanced facials, restorative body therapies, and nourishing hammam rituals. Signature partnerships bring world-class brands to Doha, including Dr. Barbara Sturm’s renowned anti-inflammatory line and the Sturmglow Facial, Evidens de Beaute’s French-Japanese skincare philosophy and the Oxylight Facial and Subtle Energies ayurvedic aromatherapy and biotechnology treatments. Curated in partnership with Allum, Asaya’s Lost Remedies present Qatari heritage-inspired treatments on a modern canvas. Collaborating with L.A.-based practitioner Mona Dan, the Vie Healing Alignment brings contemporary traditional Chinese medicine alive with 24K Gold earseeding and acupressure therapy. MZ Skin LED therapies and authentic Moroccan hammam experiences by marocMaroc further enrich the offering. Extending into beauty and grooming, Asaya has partnered with Duck & Dry for modern blow dries and styling, and Pankhurst London to deliver expert barbering and men’s grooming rituals.

The Social House with its breathtaking panoramic ocean views, serves as a warm and inviting hub for private gatherings and couples’ treatments. Regular monthly workshops, wellness events, and a thoughtfully curated retail selection foster meaningful connection and shared growth. Among the highlights is an exclusive line of kimonos by Hamadis, the Doha-based fashion house founded by sisters Jawaher and Aysha Al Hammadi, known for their powerful yet graceful aesthetic. Designed in luxurious silks and jacquards with delicate embroidery and refined detailing, the Hamadis kimonos at Asaya embody the brand’s distinctive artistry and elegance while perfectly reflecting the mindful, serene spirit of the space.

Outdoor facilities include a 25-metre lap pool, a family pool with a dedicated kids’ area, a lounge pool overlooking the Gulf, a padel court in partnership with luxury Swedish social padel club brand, ASCARO. Extending the collaboration beyond sport, ASCARO’s exclusive padel apparel collection, previously available only at ASCARO venues, will now be offered at Asaya retail, marking its debut in the region.

Asaya’s emotional well-being offerings create a refuge for inner calm through immersive spa rituals, transformative sound therapies, and serene relaxation spaces. Highlights include binaural and vibroacoustic sound chairs from Gharieni, group and private sound therapy sessions created by Altha Healing, and the Total Body and Mind Digital Detox by Portuguese biotech skincare innovator, Ignae. Recognizing sleep as a cornerstone of holistic health, the acclaimed Alchemy of Sleep program, in collaboration with Subtle Energies, guides guests toward restorative rest. These experiences are further enhanced by multi-sensory bathhouses featuring a soothing Himalayan salt wall sauna, a purifying crystal steam room, and anti-gravity heated loungers.

Recovery is elevated with cold plunges, soothing saunas, vitality pools, ice fountains, and hammams. Performed in a Rasul, the transformative a Qatari Rhassoul mineral mud purification ritual deeply detoxifies, purifies, and rejuvenates the skin, restoring a renewed sense of vitality.

"Asaya is about creating a space where people feel at ease to pause and reconnect. We wanted to design an environment that feels uplifting yet deeply grounding, where every detail supports personal growth and genuine well-being. It is a place where members can discover what wellness means to them in a way that feels natural and inspiring,” said Theresa Winkler, Director of Wellness at Rosewood Doha.

At the cornerstone of Asaya is all things fitness and movement featuring state-of-the-art Fitness Centers boasting Technogym’s premium Artis line and a dedicated facility for ladies boasting an outdoor functional training zone, an al-fresco yoga deck, and a versatile movement studio for pilates, barre, hybrid and suspension training, and indoor cycling. Aquatic fitness is integrated with Aquaphysical sessions on floating exercise mats sessions and private swimming training with Asaya’s partner coaches. Soon, offerings will expand to include Lagree Megaformer and red-light therapy workouts. Expert coaches, including endurance and performance specialists, design bespoke fitness plans tailored to every goal—supporting everyone from those seeking everyday strength and balance to athletes pursuing peak performance.

To fuel the body, Asaya Kitchen champions a wellness-forward approach to Mediterranean cuisine, spotlighting nourishing, locally sourced seasonal ingredients. Nutrition is central to Asaya’s philosophy, offering fresh, health-driven dishes alongside do-it-yourself protein shakes and energizing shots. Curated health brands, including functional mushrooms by Dirtea, Innermost’s protein blends, and Healthnag’s detox programs, add depth and vitality to the holistic dining experience.

Combining innovative wellness practices with a deep appreciation for Qatari culture and a focus on personalized care, Asaya at Rosewood Doha is poised to redefine the wellness landscape in Qatar, inviting guests to pause, reconnect, and transform within a vibrant and supportive community.

#ASAYA #ROSEWOODDOHA